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E-commerce 2017 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.

By: Laudon, Kenneth C, 1944- [[author]]
Contributor(s): Traver, Carol Guercio [author.]
Material type: TextTextPublisher: Person, 2017Edition: 13th EditionDescription: xliii, 821 pages : color illustrations ; 26 cmISBN: 9781292211688; 1292211687; 9780134601564; 0134601564Subject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: 381.1 LOC classification: HF5548.32 | .L38 2017
Contents:
Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index.
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Item type Current location Call number Copy number Status Date due Barcode
Books Books UM Main Library
381.1 ECL (Browse shelf) 1 Not For Loan 00007452
Books Books UM Main Library
381.1 ECL (Browse shelf) 2 Not For Loan 00007453
Books Books UM Main Library
381.1 ECL (Browse shelf) 3 Not For Loan 00007454

Revised edition of the authors' E-commerce 2016.

Includes bibliographical references and index.

Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index.

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